<ul>
<li>Telefonica SA has won the rights to broadcast matches of Spain's top-flight football league for €1.3 billion ($1.4 billion) over three seasons starting in 2024-2025.
</li>
<li>The Spanish carrier will have rights to five games per match-day, including one exclusive match per week.
</li>
<li>Football is a core part of Telefonica’s business strategy in Spain, where it’s used costly pay-TV packages to attract higher spending users who are unlikely to switch carriers based on cost.
</li>
<li>The company has struggled with declining profits and sales for years in Spain, but this trend has been changing in recent years and in early 2023, the company said it aimed to stabilize Spanish profit during the second half.
</li>
<li>This is the second major football broadcasting deal that Telefonica has secured in recent months, having won exclusive Spanish broadcasting rights for the UEFA Champions League in August.
</li>
</ul>

* Telefonica SA has won the rights to broadcast matches of Spain's top-flight football league for €1.3 billion ($1.4 billion) over three seasons starting in 2024-2025.
    
* The Spanish carrier will have rights to five games per match-day, including one exclusive match per week.
    
* Football is a core part of Telefonica’s business strategy in Spain, where it’s used costly pay-TV packages to attract higher spending users who are unlikely to switch carriers based on cost.
    
* The company has struggled with declining profits and sales for years in Spain, but this trend has been changing in recent years and in early 2023, the company said it aimed to stabilize Spanish profit during the second half.
    
* This is the second major football broadcasting deal that Telefonica has secured in recent months, having won exclusive Spanish broadcasting rights for the UEFA Champions League in August.

Telefonica secures €1.3B deal for Spanish football TV rights, aims to attract high-spending users with exclusive coverage and boost profits in competi

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